The problem
Modernizing Product Management for Scientific Precision
Accu-Scope’s legacy platform made it difficult to manage their large and growing product catalog. Thousands of SKUs were stored in systems that were not integrated, forcing manual updates and creating inefficiencies. Customers also lacked tools to configure products or generate accurate quotes, which added friction to the sales process.
The outdated system also failed to present Accu-Scope as an innovative provider. In the scientific equipment market, where buyers depend on clarity and reliability, the lack of a modern, responsive platform risked undermining credibility and limiting growth potential.
The solution
Custom Tools for Complex Catalogs
Dotlogics migrated Accu-Scope’s entire product catalog into WooCommerce, providing a robust backend designed to support thousands of SKUs. We developed custom product configuration tools that allowed customers to explore variations and specifications, giving them confidence in their selections.
A request-a-quote system was implemented to streamline interactions between customers and the sales team, reducing time-to-quote and improving accuracy. The site was also optimized for conversions with a clean, mobile-responsive design that made it easy for users to navigate and take action.
The results
Modern eCommerce Drives Efficiency and Customer Confidence
The new platform transformed Accu-Scope’s digital presence. Internally, managing the product catalog became significantly more efficient, while customers benefited from a streamlined and transparent experience. The ability to configure products and request quotes directly improved engagement and positioned Accu-Scope as a modern, client-focused provider in the scientific equipment industry.
