Transforming Allergy Care With Digital Experience Design
Mobile optimization
improved patient access
Custom backend
supported scalable lead generation
Roadmap outlined
path toward online store enablement
AllergenIQ’s initial digital presence was limited in both design and scalability. Without a patient-focused experience, the brand struggled to drive engagement and build credibility in the healthcare market. The lack of backend systems made it difficult to support lead generation or prepare for future online ordering.
Dotlogics built a custom digital platform that blended branding, customer journey mapping, and technical development. The front end was designed to be engaging, credible, and mobile-first for patient accessibility. On the backend, we built a custom content management system to support lead generation and mapped a roadmap for future eCommerce capabilities, ensuring the platform was built with growth in mind.
The launch gave AllergenIQ a modern, patient-centric presence. Engagement increased, brand credibility was strengthened, and the company was positioned for future eCommerce offerings to expand revenue streams.