The problem

Outdated Platform Hindered Product Discovery and Lead Generation

Behlman’s existing platform lacked the structure to present technical product data effectively. Customers struggled to access specifications, downloads, and detailed information, creating friction in the buying process. On the backend, inefficient workflows slowed down the company’s ability to manage product content and generate leads through quote requests.

The solution

Custom Platform Streamlines Specs Access and Quote Management

Dotlogics designed and developed a custom site tailored to Behlman’s technical product catalog. We implemented structured workflows for product specifications and downloadable resources, ensuring customers had quick access to critical information. On the backend, we streamlined operations for managing product data and built quote management workflows that improved lead capture and follow-up.

The results

Stronger Engagement Through Clear Specs and Efficient Workflows

The new platform delivered both customer-facing clarity and internal efficiency. Prospects could easily access product specifications and resources, while Behlman’s team managed content updates and lead workflows more effectively. The result was stronger engagement and a more efficient sales process.

Other Case Studies

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Case Study 1

Achieved free cash flow goals in 7 months

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Case Study 1

Achieved free cash flow goals in 7 months

Read Case Study
Case Study 1

Achieved free cash flow goals in 7 months

Read Case Study