The problem
Slow, Clunky, and Costing Customers
Bones & Burgers was expanding rapidly but its website did not reflect the energy or personality of the brand. Customers experienced slow load times, outdated visuals, and a difficult ordering process that often led to frustration.
These limitations also created challenges for the business. The site was not designed to scale as new locations opened, and it struggled to manage traffic spikes during peak dining hours. Without a strong digital foundation, the restaurant risked limiting both growth and customer loyalty.
The solution
A Scalable, High-Speed Ordering Platform
Dotlogics reimagined the Bones & Burgers website with a modern design and scalable infrastructure. The ordering system was rebuilt for speed and ease of use, supporting higher volumes of online traffic. Integration with delivery partners and a structure designed for new location rollouts provided the flexibility the chain needed for expansion.
The refreshed brand aesthetic and streamlined navigation captured the lively identity of Bones & Burgers while ensuring customers enjoyed a smooth ordering journey from start to finish.
The results
A Smooth Experience That Keeps Customers Coming Back
The redesigned platform quickly improved performance and customer experience. Load times decreased significantly, making the site more enjoyable to use. Customers responded positively, placing more orders online and returning more frequently thanks to the smoother experience.
The scalable design positioned Bones & Burgers to expand confidently into new markets while maintaining strong digital engagement.
