The problem

Siloed Systems Create Barriers to Scale and Customer Engagement

DDC’s sales and marketing systems were siloed across different brands, making it difficult for customers to explore products or request quotes. Thousands of SKUs were scattered across legacy systems, creating inefficiencies in operations, sales routing, and customer communications. Without a unified platform, both the customer journey and internal teams struggled to scale effectively.

The solution

Unified B2B eCommerce and CRM Transformation

Dotlogics delivered a massive custom digital transformation project, migrating thousands of SKUs into a centralized platform. We built a comprehensive B2B eCommerce system that enabled both request-a-quote and direct purchasing, supported by a custom back-end for payments, orders, and fulfillment. To strengthen global sales alignment, we developed a custom CRM designed for lead scoring, routing, and workflow automation. The project also consolidated multiple DDC brands into one seamless digital experience.

The results

Global-Ready Platform Boosts Efficiency and Sales

The unified platform created operational efficiency and strengthened DDC’s ability to compete globally. Customers gained access to a streamlined experience with faster quotes, better product visibility, and easier ordering. Internally, the custom CRM improved sales routing and empowered the global team with real-time lead management.

Other Case Studies

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Case Study 1

Achieved free cash flow goals in 7 months

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Case Study 1

Achieved free cash flow goals in 7 months

Read Case Study
Case Study 1

Achieved free cash flow goals in 7 months

Read Case Study