The problem
Siloed Systems Create Barriers to Scale and Customer Engagement
DDC’s sales and marketing systems were siloed across different brands, making it
difficult for customers to explore products or request quotes. Thousands of SKUs were
scattered across legacy systems, creating inefficiencies in operations, sales routing,
and customer communications. Without a unified platform, both the customer journey and
internal teams struggled to scale effectively.
The solution
Unified B2B eCommerce and CRM Transformation
Dotlogics delivered a massive custom digital transformation project, migrating thousands
of SKUs into a centralized platform. We built a comprehensive B2B eCommerce system that
enabled both request-a-quote and direct purchasing, supported by a custom back-end for
payments, orders, and fulfillment. To strengthen global sales alignment, we developed a
custom CRM designed for lead scoring, routing, and workflow automation. The project also
consolidated multiple DDC brands into one seamless digital experience.
The results
Global-Ready Platform Boosts Efficiency and Sales
The unified platform created operational efficiency and strengthened DDC’s ability to
compete globally. Customers gained access to a streamlined experience with faster
quotes, better product visibility, and easier ordering. Internally, the custom CRM
improved sales routing and empowered the global team with real-time lead management.