The problem
Fragmented Platform Hindering Trust and Growth
Iatric Systems’ previous digital infrastructure was fragmented, with outdated design and
limited integration across marketing and content systems. Visitors found it difficult to
navigate the site, with unclear service categories and inconsistent user pathways.
For enterprise healthcare clients—where trust, clarity, and efficiency are
critical—these shortcomings created unnecessary barriers. Additionally, the lack of a
marketing automation platform meant leads could not be tracked or nurtured effectively,
reducing the efficiency of the sales pipeline.
The solution
Mobile-Ready Platform Optimized for Healthcare Decision-Makers
Dotlogics migrated the entire website into a scalable WordPress platform, streamlining
content architecture to ensure clear navigation and service presentation. We integrated
HubSpot to provide advanced marketing automation, enabling Iatric Systems to capture,
track, and nurture leads with greater precision.
The new design emphasized trust, professionalism, and ease of use, with UX improvements
tailored for enterprise healthcare decision-makers. Mobile optimization ensured
accessibility across all devices, a critical factor for busy healthcare professionals
The results
Trusted Experience, Measurable Growth
The new platform provided Iatric Systems with a powerful tool to engage healthcare
organizations more effectively. Clients experienced a clearer, more professional digital
journey, while the sales and marketing teams benefited from HubSpot’s automation and
lead tracking.
By aligning their digital infrastructure with enterprise expectations, Iatric Systems
strengthened its reputation as a trusted healthcare IT partner and improved efficiency
in attracting and converting new business.
