The problem
Disconnected Systems Hindering Growth
Interactive Party’s existing digital infrastructure had become a limitation as the company expanded its offerings. The booking process required extra steps and manual follow-ups, which sometimes slowed conversions and created additional work for staff. Opportunities to upsell add-ons such as team-building games or branded photo activations were harder to capture without a platform that supported flexible configurations.
From a marketing perspective, the absence of CRM integration meant valuable leads were not always tracked or nurtured effectively. Limited analytics also made it difficult for the sales team to fully understand customer behavior or optimize follow-up strategies.
In a competitive market for experiential entertainment, where clients expect seamless digital engagement, these challenges risked hindering growth and customer satisfaction.
The solution
A Custom Platform Built for Growth
Dotlogics partnered with Interactive Party to design and build a custom WordPress site using Elementor. The new site provided a modern, visually engaging showcase for Interactive Party’s services while addressing the operational and marketing challenges that had previously slowed growth.
We developed a robust eCommerce backend capable of supporting custom product features, streamlined payment flows, and simplified event configuration. This allowed clients to explore, select, and customize packages with ease, while also creating a foundation for upsell opportunities.
HubSpot was integrated directly into the platform, enabling automated lead capture, detailed tracking, and nurturing workflows. This gave the sales team visibility into the pipeline and the ability to respond quickly to inquiries. To further support conversions, Dotlogics refined the overall booking flow, removing friction points and ensuring the process was mobile-responsive for clients booking on-the-go.
The results
Automation That Fuels Growth
The new digital platform transformed how Interactive Party engages with clients. Within the first three months, the company saw a 40% increase in online bookings. Automated workflows significantly reduced administrative burden, giving staff more time to focus on client engagement and event delivery.
With HubSpot integration, the sales team gained clearer visibility into customer interactions, improving lead conversion rates. The custom eCommerce backend made event customization straightforward, which in turn boosted upsell revenue from add-on services.
Most importantly, the refreshed digital experience elevated Interactive Party’s reputation as an innovative leader in the experiential entertainment industry. The platform strengthened client satisfaction, supported scalable growth, and positioned the company to stay competitive in a rapidly evolving market.
