The problem

Unifying Complex Sales Models for Scalable SaaS Growth

Mersive’s existing website was fragmented, making it difficult to handle the company’s diverse sales models. Subscription-based services, one-time purchases, and enterprise licensing all had different processes, creating confusion for clients and inefficiencies for the sales team.

In addition, the lack of advanced marketing automation limited Mersive’s ability to segment and nurture leads effectively. Without an integrated strategy across content, customer journey mapping, and eCommerce workflows, the digital experience risked slowing growth in a highly competitive SaaS market.

The solution

Integrated Platform for Streamlined SaaS

Dotlogics designed and built a custom WordPress site with WooCommerce to unify Mersive’s sales processes into a single, scalable platform. Complex workflows were implemented to handle both subscription-based and one-time product purchases, streamlining the customer experience.

We integrated HubSpot and Klaviyo to support advanced marketing automation, enabling Mersive to track, segment, and nurture leads more effectively. Customer journey mapping and content creation aligned the digital experience with SaaS best practices, while a mobile-responsive design ensured accessibility across devices.

The platform also incorporated brand strategy and SaaS UX enhancements, creating a modern, conversion-focused foundation for ongoing growth.

The results

One Platform, Endless Growth Opportunities

The new ecosystem transformed Mersive’s digital operations, providing a scalable foundation for SaaS expansion. Subscriptions and one-time sales were managed seamlessly in one place, reducing friction for customers and sales teams. Marketing automation improved lead management and campaign efficiency, while the unified design strengthened brand credibility.

The result was a platform that not only supported immediate SaaS growth but also positioned Mersive for continued innovation and customer acquisition.

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Case Study 1

Achieved free cash flow goals in 7 months

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Case Study 1

Achieved free cash flow goals in 7 months

Read Case Study