Create websites that captivate, perform, and grow with your business.
Create websites that captivate, perform, and grow with your business.
Microscope Central’s legacy site could not support its extensive product line or provide a modern eCommerce experience. With thousands of SKUs and complex product variations, customers often struggled to navigate, configure, and purchase equipment. The lack of a robust digital catalog also hindered search visibility and customer trust. Ultimately, the outdated infrastructure created friction in the buying process, resulting in lost opportunities for growth.
Dotlogics developed a fully custom Shopify site, configured to handle thousands of products with custom attributes and variations. We implemented a streamlined product configuration UX, ensuring that buyers could easily filter, compare, and select the right equipment for their needs. Beyond the technical build, our team led a full eCommerce and conversion strategy, optimizing content, calls-to-action, and mobile responsiveness to align with buyer expectations.
The new platform transformed Microscope Central’s digital presence. Customers could now shop a vast catalog with confidence, supported by intuitive product filters and responsive design. The result was measurable improvement in engagement, stronger brand perception, and higher conversion rates. Microscope Central successfully positioned itself as a modern leader in the microscopy marketplace.
