The problem
A Digital Presence Falling Short of a National Leader
The firm’s legacy content management system was outdated and difficult to maintain. With over 5,000 pages of content, updates were time-consuming, and the platform lacked flexibility to support new initiatives. Marketing tools were not integrated, limiting the firm’s ability to track leads or launch campaigns effectively.
In addition, the existing design did not reflect Outten & Golden’s national scale or leadership in employment law. For a firm representing thousands of clients, a lack of modern digital infrastructure risked reducing visibility and credibility.
The solution
Scalable Content Management with Built-In Marketing Power
Dotlogics migrated all 5,000+ pages into a fully custom WordPress ecosystem built to handle enterprise-level content. The new platform was designed to streamline management, allowing staff to easily update, publish, and organize materials. HubSpot integration provided advanced lead tracking and marketing automation, ensuring the firm could better connect with prospective clients.
The design emphasized professionalism and trust, with conversion-focused pathways to guide visitors toward relevant services. Mobile responsiveness and enterprise-grade scalability ensured the platform could grow with the firm’s evolving needs.
The results
From Legacy Systems to Lasting Impact
The new digital ecosystem provided Outten & Golden LLP with the infrastructure needed to manage their large content library efficiently while enhancing client engagement. HubSpot integration improved visibility into lead activity, while the professional design reinforced the firm’s national leadership position. The migration not only modernized the firm’s operations but also positioned them for future digital initiatives and growth.
